Big Fish Bay of Islands
July 9, 2018

ADOS Addicted to Fishing

Client:

ADOS Addicted to Fishing

Website:

www.addictedtofishing.co.nz

Project:

Season 5 PR

ADOS Addicted to Fishing with Nicky Sinden is one of New Zealand's most popular TV fishing shows, and the only fishing show in Australasia hosted solely by a female presenter.

Brightwork was engaged to provide PR services to the show to promote its fifth season, between July and October 2018. PR activity focused on maximising exposure for the brand prior to and during the broadcast dates, with coverage in national press and radio, as well as specialist fishing media.

Significant coverage in regional press was also achieved, with targeted local stories related to the regions featured in each episode.

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