When Anglers Anonymous fishing charters was first established in the Bay of Islands, they immediately knew the importance of top positions on Google. But with a 'DIY' AdWords account, they were spending a lot of money, and seeing very little in the way of results. Margins are tight in this fiercely competitive market, and with conversion costs from AdWords of around $20 per booking, Pay Per Click (PPC) advertising just wasn't proving to be a viable option for them. Brightwork completely overhauled their AdWords campaigns, optimising to maximise clicks and conversions. We skyrocketed click and conversion rates, and reduced costs per conversion by 90%.