Bay of Islands Sailing Week

Client:

Bay of Islands Sailing Week

Website:

www.bayofislandssailingweek.org.nz

Project:

Event Publicity

The Bay of Islands Sailing Week regatta is the largest of its kind in New Zealand, and, according to legendary yachting commentator Peter Montgomery, "the best big regatta in New Zealand".

Brightwork delivers an integrated communications and publicity strategy for this annual event. We use digital and traditional channels, including web, email, social media and PR, to maintain and build the profile of the event, and keep stakeholders informed on a minute-by-minute basis.