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"As Media and Communications manager for the PIC Coastal Classic, Helen at Brightwork demonstrated outstanding communication skills, was well organised, resourceful and able to work well under pressure. Her digital marketing and writing skills ensured the event was well recognised by both local and international media. Helen is passionate about the marine industry and I would highly recommend her for any marine related marketing projects."

Emily Flynn, General Manager PIC Coastal Classic

Coastal Classic

Client:

Coastal Classic

Website:

www.coastalclassic.co.nz

Task:

Event Publicity

The annual Coastal Classic yacht race from Auckland to Russell is one of the most iconic races in the Southern Hemisphere. Gaining coverage in mainstream media has always been integral to maintaining the profile of this great event, but an even greater pressure now exists to deliver up-to-the-moment information to a news-hungry niche sailing audience via digital media. An integrated event promotion strategy that included digital, social and traditional media was therefore rolled out over six months, in the build-up to the race, throughout race day and after the event.

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